Art Direction, Branding

Analog Cases

About

Greg Pritchard approached me to help brand his new company, which specializes in creating high-end cases for electronic music devices such as the KeyStep, OP-1, M32, TR-8S, Digitakt, Push, and others. He wanted a logo that lived and breathed in the electronic tech scene of the late 70’s, taking influences from Roland, the Juno 60, Space Echo, JX-3P and the PG-200, while still feeling clean, modern, stylish and sleek.

“The overall vibe I am going for here is retro, but not super funky 1970s style, a little bit more clean early 1980s style.”

I think he’s off to a great start!

Launch website

Media

Photoshop, Illustrator

Client

Greg Pritchard

Date

10/01/2018