Art Direction, Branding, Print, Web Design

Gumgum

About

Based in Santa Monica, California, GumGum has grown to become the largest in-image advertising platform, using semantic analysis and patented image recognition technology to overlay rich media ads across the lower portion of relevant photos, Gumgum reaches 600 million unique visitors per month across billions of images.

On the design side, I created their brand identity, style guide, website and marketing collateral, transitioned their ads from Flash into a mobile-friendly, responsive HTML/CSS format and provided art direction to both clients and our in-house team of designers for larger campaigns.

Launch website

Media

Adobe Photoshop, Illustrator, Tumult Hype, HTML5, CSS3

Date

1.10.2013